PRODUCT DEVELOPMENT
wet goods deesign
conceptual innovation
flavor guidance
Ideation based on consumer insights, wet goods design, conceptual innovation and creative flavor guidance for new brands or brand extensions. In collaboration with some of Europe’s most prominent flavor houses, innovation agencies and production house labs, Purfict has worked with global brands to bring product ideas to life from seed to sip.
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DRINKS STRATEGY
complete drinks strategy
from simple to advanced
signature recipees
Creating new drinks takes time and requires an understanding of the art of balancing flavors. We use our vast experience of flavor development and pair it with bartender trends. With the end consumer experience in mind, we deliver signature serves, cocktail menus and overall brand drinks strategies.
PHOTOGRAPHY
Photography
drinks styling
set design
Purfict offers a 360° solution for cocktail imagery. This includes photography, set design and high-end cocktail styling for both motion and still photography. Our services are scaleable depending on the brief and the needs, whether it is for a commercial campaign or social media content, we have the complete solution.
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COCKTAIL STYLING
signature cocktail recipes
glassware
Custom Ice
In close collaboration with some of Sweden’s leading agencies and photographers, Purfict provides high end cocktail styling for film and still photography for commercial campaigns and social media.
Purfict has worked closely with brand teams at clients such as Absolut Vodka, Carlsberg, Edinburgh Gin, Kahlúa, Oddka, Malibu, Red Bull and Åhus Akvavit.
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EVENTS
planning
staffing
supervising
customizing
Purfict has been involved in a vast range of events. From intimate, private gatherings to large scale festival VIP’s areas and fashion shows at various international locations. Purfict provides planning, staffing, supervising and creative drinks solutions.
Clients and events include Nights by Absolut, House of Sweden (Washington DC), Studio NOC (ACNE), Brilliant Minds, Malibu Games, Les Embiez, The Elle Gala, Lynk & Co Global Launch, Way Out West and Lollapalooza to name a few.
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BRAND ADVOCACY
Education
seminars
workshops
We help brands build their identity through delivery of world-class creative trade advocacy programs. With ambassador platforms, educational modules , global cocktail competition concepts, international bartender panels, product education and drinks inspiration, we create engaging and affecting content.
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BARTENDERS’ CHOICE AWARDS
Founded by purfict
450 jury members
the most prestigious awards for the Nordic bar scene
BCA was founded in 2010 by Purfict and is recognized as the most prestigious awards for the Nordic bar scene. Bartenders’ Choice Awards has been active in Sweden since 2010. Since 2017 it is also established in Norway, Finland, Denmark and Iceland. The deciding jury is based on 450 industry professionals and cocktail enthusiasts making the jury the most knowledgeable of its kind.