PRODUCT DEVELOPMENT
fine cocktail company
A cocktail in a bottle, made of premium spirits and natural ingredients but without preservatives and colorants. Fine Cocktails are the world’s first bar-quality cocktails made from natural ingredients, captured in a bottle and ready to be enjoyed anywhere you want.
Conceptual guiding and wet goods design by Purfict.
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bartenders’ choice gin
A signature gin, made in collaboration with with Stockholms Bränneri, celebrating the 10th annual Bartenders’ Choice Awards in 2019.
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PHOTOGRAPHY
absolutdrinks.com
Full photo production for absolutdrinks.com. Concept, set design, styling and photography by Purfict.
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COCKTAIL STYLING
The aquavit cocktail book
Drinks styling and creative guidance for the Aquavit Cocktail Book. Signature drinks recipes by Purfict.
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Gourmet magazine
Drinks styling for Swedens leading food magazine. Signature drinks recipes by Purfict.
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Social media content
Drinks styling for social media. Location scouting, set design, drinks selection and recipes by Purfict.
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Absolut Cube
Drinks styling for the Absolut Cube Project in collaboration with film production company IAM Production.
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Absolut VODKA
Over the past decade, Purfict has been working closely together with The Absolut Company on developing a framework for how drinks strategies are built. For every assigned campaign, we have created a number of new recipes, ranging from ‘easy to make’ drinks for end-consumers to intriguing and innovative cocktails for bar professionals.
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EVENTS
Brilliant Minds
Planning, staffing, supervising and creative drinks solutions for this multiple events leadership summit in Stockholm featuring some of the most innovative people in tech and innovation.
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acne studios
Planning, staffing, supervising and creative drinks solutions for the Acne Studios summer party celebrating the brands past, present and future.
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lollapalooza
A multi bar area set-up at one of the premiere music festivals in Sweden. Planning, staffing and supervising the VIP “Lolla Lounge” bars with thousands of VIP guests during 3 days of music, drinks and fun.
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Malibu Games
An epic IRL competition where 31 social creators from all over the world compete and share their adventure along the way. Planning, staffing, supervising and signature drinks for all Malibu bars by Purfict.
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Lynk & Co
The global launch of innovative car brand Lynk & Co in Berlin. Planning, staffing and signature drinks by Purfict.
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BRAND ADVOCACY
Luxury brands
A seminar and workshop created for bartenders to highlight some of the worlds most prestigious spirits. Creative guidance, concept and implementation by Purfict.
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pop up bars
Multiple events created to educate and inspire consumers and cutting edge bartenders giving them a glimpse into some of the most hyped and talked about cocktail bars in the world.
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ABSOLUT INVITE
Purfict has functioned as creative engineers for this global bartender competition running between 2011 and 2018. From creative idea to execution, Purfict was the driving force in close collaboration with the client. The goal was to create the most challenging, comprehensive and fun bartending competition out there.
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BARTENDERS’ CHOICE AWARDS
BCA is an annual award that acknowledges excellence within the Nordic drinks industry. It was founded by Purfict in 2010 and is today recognized as the most prestigious award for the Nordic bar scene.
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bca city guide
Full production of a printed city guide featuring 46 of the best bars and restaurants in the Nordics.
